Ashlands — Privacy Policy

App: Ashlands (Android package com.lmgsoftware.ashlands) · Developer: LMG Software · Effective date: 26 August 2026

This policy explains what data the Ashlands mobile game collects, why, and the choices you have. It applies to the Android app distributed through Google Play.

1. Data we collect and why

• Account data (Google Sign-In via Firebase Authentication). When you sign in with your Google account we receive your name, email address, and a Google account identifier. We use these to create and secure your game account, keep your progress and purchase entitlements attached to you, and restore them on a new device.
• Game progress. Your saves are stored on your device. Some progress and purchase entitlements connected to your account may also be stored on our servers (Google Firebase) so they survive reinstalls and device changes.
• Advertising data (Google AdMob). Ashlands shows ads served by Google AdMob. AdMob and its partners may process your device's advertising ID, IP address (including approximate, city-level location derived from it), device information, and data about your interactions with ads, to serve and measure ads and to prevent fraud. In the European Economic Area and the UK you will be asked for consent before personalised ads are shown, and you can change your answer at any time from the game's Privacy options button. See How Google uses information from apps that use its services.
• Purchases (Google Play Billing). In-app purchases are processed entirely by Google Play. We never see or store your card or payment details; we receive only a confirmation of the purchase so we can deliver what you bought.

Ashlands does not collect your contacts, photos, precise location, microphone or camera data, or anything from other apps.

2. Who your data is shared with

We use Google services to run the game: Firebase (authentication and data storage), AdMob (advertising), and Google Play (distribution and billing). These providers process data on the basis described in Google's Privacy Policy. We do not sell your data, and we do not share it with anyone else.

3. How long we keep it

Account data and server-stored progress are kept for as long as your account exists. When you delete your account (see below) they are removed. Local saves live on your device and are removed when you uninstall the app or clear its data. Records of purchase transactions are retained by Google Play under Google's own policies.

4. Deleting your account and data

You can request deletion of your Ashlands account and its associated data at any time — the steps are on the account & data deletion page. Deletion removes your account record (name, email, identifier) and any server-stored progress and entitlement records, normally within 30 days.

5. Children

Ashlands is not directed at children under 13, and we do not knowingly collect personal data from them. If you believe a child has provided us personal data, contact us and we will delete it.

6. Security

Account data and server-stored progress are held in Google Firebase, which encrypts data in transit and at rest. Access is limited to what the game itself needs to function.

7. Your rights

Depending on where you live (for example under the GDPR), you may have the right to access, correct, export, or delete your personal data, and to object to or restrict its processing. You can exercise deletion yourself via the page above; for anything else, contact us and we will respond within 30 days.

8. Changes to this policy

If we change this policy we will update this page and its effective date. Material changes will also be noted in the game or its store listing.

9. Contact

LMG Software — lepadatmg@gmail.com